Explore La Crosse Trailer Wrap
This trailer served as a traveling billboard and mobile booth to share information about the Driftless region of southwestern Wisconsin. The community participated by sharing their own photographs. The images are snapshots into people’s lives and the ways they explore the region.
Care was taken to place the photographs in their best light on each side of the trailer. This side had a door and window that needed extra consideration. Photo selection, placement, and scale made all of the kayakers visible and well framed.